How do you do it?
People ask me all the time how I manage to raise four kids under the age of six while running an existing business and growing a new one. Although it is tough at times, when you know some simple strategies, it can make it much easier.
When your business starts to grow, so does your to-do list and it seems impossible that one person could be able to do it all. In my experience, deciding what to outsource and to whom is one of the most common problems among mumpreneurs, and women entrepreneurs in general.
But the reality is that you CAN’T do it all, and trying to will not move your business forward to where it deserves to be.
The first thing you need to do is to decide what is priority. What needs done now, and what can be done later. It helps to do what is commonly known as a “brain dump”. If you have never done one before then try it today – it’s amazingly freeing! Basically you write a master list of everything you need to do both in your personal life and business. Keep adding to it over a few days as you remember more things.
Urgent vs Non Urgent
Then you need to go through the list and pull out all the things that are the most urgent, the things that can wait one to three months and the ones that are longer term. For example, if you are launching a new product in three months, then all the things associated with it’s launch would need to be on the 1-3 month to do list. If your cash flow is lacking and you need new clients, or your current clients owe you money, then these things would take priority over designing a new leaflet to replace your current one.
Once you have narrowed down what needs to be done in the short term and in the long term onto shorter, more manageable lists, go through each list and and decide if it is something that you can do or you can delegate to someone else. Could your ironing pile be outsourced to an ironing company? Could you hire a company to come in and do a spring clean so you can use that time to work in your business?
Please don’t try to do it all – you are not Superwoman!
Be careful not to overload yourself with tasks that you could delegate to someone else. Know what your time is worth. If you could make more money or produce more value working in your business for an hour than spending an hour cleaning, then please don’t be afraid to delegate the cleaning. It may seem scary to spend the money in the short term, but you will reap the rewards in the long term.
In my experience, the place that most women entrepreneurs fail is focusing on short term goals as opposed to long term goals. It feels good to achieve short term goals. But I can assure you it feels just as good to achieve long term goals, when they are broken down in to measurable chunks: chunks that you achieve in the short term for long term gain. Make sense?
Don’t be afraid to move forward. It has been said that the amount you invest in your business will always be less than the amount you will make in return.
So dream big and go for it!