I was chatting to a very good friend on the phone tonight and got a little bit of inspiration for today’s blog post. She herself is a mumpreneur, and one I greatly admire. We share similar values in terms of education and family, and from day one have got on like a house on fire.
She’s a new mumpreneur and I was imparting some tips to her as to how to move her business forward. She shared with me that her business is going so well, that she’s almost afraid to promote it any more as she is struggling to keep up with the work she has currently. Although this is a wonderful “problem” to have, it got me thinking about many other mumpreneurs are struggling with the same issue.
Yes it would be great if we had all the time in the world to devote to our businesses.
The orders would flood in and we would just work extra hard to make sure they were met. But the reality of having children and a family means that many mumpreneurs are running their businesses from the kitchen table after the kids are asleep. And although it’s exciting and wonderful, by the same token, it’s also a little disheartening.
We find ourselves so desperately needing and wanting to get caught up with the business that we cannot wait to put our child to bed so that we can run back to the kitchen table/desk and cram in some precious work time. Then when we get there, often times we have so many things to do, we don’t know which one to start first.
Which is the most important? Which will create the biggest ROI? (Return on Investment). What is the best use of my time?
Many times it can be overwhelming and we can feel like we’re running from pillar to post, trying to please everyone and we feel under so much pressure it’s hard to know what to do next.
If you’re feeling under pressure fitting your business in around your family, try these tips to get you back on track:
1. Before you start any work tomorrow, sit down and assess your life by writing a master “To Do” list. Do a massive brain dump and separate the list into columns (such as spouse, kids, house, business, family) and sub-categorise the things on the list. Then prioritise. Decide what you’ll do, what you’ll delegate and what you’ll dump. Some things just aren’t worth doing right now.
2. Think long and hard about your spouse and what is important to him. Schedule these things into your diary. Make them as important to you as they are to him. You should find him much more supportive if his basic needs are being met
3. Schedule quality one to one play time with your kids, when you will be 100% present with them. Thirty minutes is usually enough, if done at least three times a week. Don’t be distracted in those thirty minutes.
4. Think about how you could find some extra time in your week. Is there a friend you could do a child care swap with? Is there a teenager in your neighbourhood whom you would trust to come into the house and look after the kids for a couple of hours, while you worked in another room? Could you afford a few hours childcare? Be creative and use the freed up time wisely.
5. Think about who you could employ to take some pressure off you. Could you afford a few hours administrative support each month? Is there someone who could work with you to help make your products? If you work out your gross profit on your goods or services, then you will know how much money you have to pay someone else. Even if the profits aren’t as high per item, the increased productivity will be good for your bottom line.