Most people in business struggle with the same problems, the main one being marketing their company.
Many Mompreneurs are passionate about what we do, and could do our passion all day long. But the issue is that if we don’t have any customers to whom to peddle our wares, our skills will go unnoticed and our businesses will ultimately fail.
Unless you have a totally new and innovative product for which demand is high, it is unlikely that you will prosper as well as you could, without doing some decent sales work. Advertising in the local newspaper is not enough. You need to get savvy, get smart and get out there into the big bad world and find some people who are as passionate about your products are you are.
Try these five strategies to boost your sales and your income:
1. Write down a list of 100 people you know and circle the names of the five people who are most like you. Have you approached them about your business? Are they a customer of yours? If not, why not?
2. Take your list of 100 people and circle five or ten people who you could phone to ask for referrals. They should be able to give you at least one or two names of people they know well that would be happy to have you, or a member of your sales team, contact them personally.
3. Plan to employ a sales person in the next twelve months. Sit down and work out how many products or services they would need to sell per week to cover their wages. Any person you bring on in a sales capacity must have a weekly target to work to, that will cover the expense of employing them. All wages above this could be commission based.
4. Schedule at least 30 minutes every day to make sales calls. This could be to current customers to ask for referrals, cold calling to new prospects or calling the referrals your current customers have given you. Do this persistently and watch your business grow.
5. Remember that sales is not something that you do for a while, until you find a new customer and then stop. It is something that needs to happen continually. Sales is ultimately building relationships.
Exercise: Identify a big customer that if you landed their order, would transform your business and your finances. Set a goal to try to make inroads with this person/company persistently for the next six months. Build a relationship with them when you’re not trying to secure their business. If they feel like you are not trying to pressure them, they will be more open to connecting with you. People may first be persuaded by price or product, but it is ultimately the relationships that keep they loyal.