So today I learned a valuable lesson in business.
As many of you will now know, I was planning on launching the International Association of Mompreneurs this September. I am all geared up for the launch:
Website is being built
Logos have been designed
Linkedin and Facebook pages have been set up and we are only 8 weeks away from the launch.
Then last night as I was surfing the net before bed, I decided to see how I was ranking on the search engines these days, with all my consistent marketing efforts. Lo and behold what did I find? Someone else has started a website, branding themselves as the International Association of Mompreneurs.
Shock, followed by disbelief, followed by wanting to beat myself for my stupidity for not taking steps to prevent this from happening.
The lessons I have learned are this:
1. If you have an original and unique idea, take immediate steps to protect your brand. Launch a holding page for your website, buy the domain name and take ownership of your idea.
2. Be flexible and willing to change. After the initial shock wore off, I smiled to myself, and welcomed the opportunity to get my thinking cap on and come up with a brighter and better idea.
3. Don’t sweat the small stuff. Yes, I’ve spent a small fortune on branding etc, but nothing that can’t be fixed or made right. No one has died, and nothing really bad has happened. Time to pick up and move on.
4. Don’t wait for the perfect time to launch. I see now that if I had’ve just put up something, to let people know it was coming, I could’ve protected myself. Nothing will ever be perfect so stop trying to get there. Start now and tweak as you go.
5. The world is an abundant place. I have absolutely no doubt that there is room in this world for both of us: my new organisation, and the current IAM. We are unique individuals with different styles and aspirations. I wish her every success for her endeavour.