I had never heard of her before, but I will never, ever forget her. This talk she gives about human vulnerability is one of the most profoundly moving talks I have ever heard. It resonated with my soul.
If you choose, you can watch it here…
It got me thinking about my life, my relationships, how I parent, and how I lead. It also got me thinking about how up until this point in business, I have been missing the point completely. I have been so focused on launching my new company, and thinking about marketing strategies, that I completely forgot about the one important strategy that will really make a difference: connection.
Human beings strive for connection.
We look for connection everywhere. We have a need to love and to be loved: it’s instinctual. When someone buys your product, or subscribes to your service, they are saying that you have a connection. You share similar values, and probably enjoy similar pursuits.
If you work on building the connection (and your product is good) then nothing else really matters. People don’t buy from machines, they buy from people. When someone buys from you, you have a unique opportunity to establish a connection.
Do it respectfully, mindfully and with the best interests of the other person at the forefront of your mind. Take care of the little things, and the big things will take care of themselves.