What is the most important thing your business will ever want or need?
What do all the following have in common?
As human beings we crave connection.
It’s why you joined that club, signed up for that newsletter, paid your membership for the gym, stopped at that busy cafe or went looking for the busy places on your last vacation.
It’s also why people will buy your product, use your service, join your club, sign up to your mailing list. They recognise something in your offering that resonates with them, inspires them and that they want to be part of.
All the sales techniques in the world will be of no use to you, if you have not made a connection with the person first.
How do you make connection? Be yourself.
An imperfect blog, written from the heart, will reach many more people than a perfectly written prose, that lacks human connection.
Nobody is perfect.
So if you try to achieve perfection in your business, you will not make connection, as no one can truly relate to perfection.
Have the courage to be imperfect; to make mistakes, to learn from them, and carry on regardless.