What is value? What makes something valuable?
What enables one company be able to charge more than another company, for exactly the same product?
What makes a person choose to do business with you, over your competitors?
What differentiates you from the competition?
If you don’t know why your customers choose to do business with you, you’ll never be able to measure your success.
Are you achieving your goal of being the best … ? (Customer service, product, after-sales service, front of house…) or are there areas you could improve on?
Above all, is your offering socially valuable?
If your business goal does not include making people’s lives easier/better/happier/safer/more cost effective, then chances are you’ll find it hard to sustain long term business relationships. nAs consumers we want great products. But above all, we want something that adds value to our lives, and makes it better.
Something to consider, perhaps, when bringing your offering to market. Ask yourself, “How does my product add value to this consumer?”
If you don’t know the answer, chances are you’ll find selling your wares, harder than it should ever need to be.