Losing weight is tough: it takes persistent effort over time.
Running a marathon is tough: it takes correct training over time.
Having a child is tough: it requires sacrifice and effort over time.
So why then do we think we can start a business and reap immediate rewards?
We live in a society who is used to fast paced life and instant rewards.
If something requires more than two clicks of your mouse, quite often you will bounce away.
One hundred years ago people built farms. Fifty years ago they built factories. Today, they build digital online empires. Often the only physical effort required is pushing buttons on your keypad.
We’re so far removed from the relationship of developing, cultivating and producing, that when our new ventures don’t work immediately, or we encounter failure, we’re ready to give up.
What do you think would’ve happened if farmers had’ve given up at the first sign of crop failure? They would’ve gone hungry. Their very survival depended on them finding a way to make it work.
Persistence was essential or you died.
So don’t be disheartened when you have a bad day: try to see failure as an opportunity for learning and growth.
Find the people who believe in what you do, and find a way to make it work.