When you hear this word, what images spring to mind?
Ad campaigns? Cold calling? Door to door sales? Leaflet drops? Facebook? Twitter?
Traditionally marketing has been all about reaching the masses. The more people you can hit with your message, the more chance you have of turning these people into customers, right?
Seth Godin calls it “Interruption Marketing”. He says that for years businesses have been trying to interrupt us with their message, hoping that they can catch our attention for a split second and persuade us to buy.
I remember when I started my first business. I printed off thousands of leaflets and went frequently to all the places I knew that parents would be. I hired people to stop (interrupt) people when they were playing with their kids, or having a fun day out, and offer them a leaflet, which detailed all our services. I also did door to door leaflet drops.
How many customers do you think I got from this expensive marketing endeavour?
Where did all my customers come from?
Word of mouth marketing.
When people enjoy your services, they will tell their friends. And if you provide a service that is really worth talking about, they will be even more keen to spread the word.
Want to know how to find more customers? Look after the ones you already have. Give them something worth talking about.
Create a once in a life time opportunity.
Offer something that no one else is offering.
Think outside the box.
Create something special that they can’t resist spreading.
Let your consumers do your marketing for you. All you have to do is come up with the big idea – the something special, and the rest will take care of itself.