“People’s lives are a direct reflection of the expectations of their peer group.”
When I first heard this it really hit home to me as it’s similar to Seth Godin‘s philosophy of Tribes. Basically, if you want to change your behaviour, you should also consider changing the people who you spend time with.
Kind of like when you start going to the gym and get friendly with some other people who are fit and working out regularly. Just spending time with these people is usually enough to motivate you to think and act differently.
Or when your child starts a new school and suddenly all your chat is about education, and school committees and other parent related topics.
If you want to be successful in business, then actively seek out a new group of people to spend time with.
It is these people who will help you to make the mental shift that is necessary, to go the extra mile.