Company name – Is it easy to Pronounce?
How can people tell a friend about something they’re excited about if they don’t know how to pronounce the name? If it’s not immediately obvious, then they don’t want to feel stupid, so they just won’t say it.
How easy is it for people to share you with their friends? Is there a “Tell a Friend” button? A Facebook “Like” button? A Twitter “Share” button? Make it easy for people to do your marketing for you.
Get them Involved
How can they see/try/sample/use it? Make it easy for them to get their hands on it. Offer free samples on your website, giveaways at local markets, open days at your premises. Be generous and abundant.
Who do they admire that is using it? What celebrities have tried it? What powerful groups have endorsed it?
What are you doing that will get your noticed? What about you is remarkable/different/newsworthy? What separates you from the competition?