Will this make me look smart?
Will this enhance my reputation?
Will this make me look good?
Will this give me competitive advantage?
Am I making the right decision for my life?
People don’t buy products, people buy benefits. (Not to be confused with the benefits that you have decided your product will give them).
Usually there’s a big difference in what people say they want and what they really want.
So stop listening to what they’re asking, and start looking for what they’re not asking.
(Hint: Start noticing your own inner dialogue for practice on this)