When advertising your business or asking for something from someone, it is important to always include a strong, specific call to action.
Human nature is such that if you don’t tell people exactly what you want them to do, they probably won’t do anything.
Give them precise instructions of:
Who to contact or where to go
What number to use or website address to type
When to do it and what to ask for.
A good example would be:
“Stop by and visit our website now at http://www.calltoaction.com and click on the link that says “sample”, to pick up your free sample today!”
You need to be specific about what you want from people. Make it easy for them and tell them exactly what is required. Most times they will be happy to oblige, as long as it doesn’t require much thought or action on their part.
Most importantly, make it very clear what you want them to do.