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Call To Action

When advertising your business or asking for something from someone, it is important to always include a strong, specific call to action.

Human nature is such that if you don’t tell people exactly what you want them to do, they probably won’t do anything.

Give them precise instructions of:

Who to contact or where to go

What number to use or website address to type

When to do it and what to ask for.

A good example would be:

“Stop by and visit our website now at and click on the link that says “sample”, to pick up your free sample today!”

You need to be specific about what you want from people.  Make it easy for them and tell them exactly what is required.  Most times they will be happy to oblige, as long as it doesn’t require much thought or action on their part.

Most importantly, make it very clear what you want them to do.


About kimconstable

I am Kim: mum to the gorgeous Corey, Kai, Maya and Jack. I own and run multilingual children's company ( I am passionate about ethics and upholding humanitarian values through education. Above all, I am a people person. I love human to human marketing and am insatiably curious about what drives us to do what we do and be who we are. Thank you for reading my blog. You matter to me.

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