How many of these marketing messages can you complete?
Happiness is a cigar…
Ronseal. It does…
…? The Ultimate Driving Machine
…? Probably the best lager in the world.
Is that your… (Who Wants to be a Millionaire)
When someone loves your products or service, they will probably tell their friends. How in control are you of what message they pass on?
Have you given them a catchphrase to use, that sums up your business?
Even if you don’t have a byline or catch phase, it’s worth thinking about giving your customers something to say. It gives them a powerful shorthand for referencing your company, tells the next potential customer what to expect and makes the transfer of information smooth.
In short, it makes it easy for the customer as they don’t have to think for themselves. And easy is valuable.