You start your new business. You’re so motivated and excited that you find it hard to sleep. You dream of all the riches that will come, the happiness it will bring and you can’t wait to get started on the road to financial freedom and business success. You work flat out like a beaver, getting it all set up.
Fast forward three to six months and your enthusiasm starts to wane a little. The challenging aspects of the business that you were excited about in the beginning are now a little bit hard. Where you were enthusiastic and driven, well, now you’re a little bit downtrodden. It’s almost as if someone asked you to hold a rock for a while, and it’s becoming heavy and you want to set it down for a while.
Does any of this sound familiar? I know that’s how it was for me in the beginning and probably several times since.
Don’t despair and don’t give up!
This is a completely normal pattern of behaviour. Once routine is established and something becomes normal, it’s easy to lose sight of why you wanted it in the first place. The financial freedom isn’t yet in sight, you’ve exhausted all your current resources to find new clients, and your business just isn’t growing as fast as you would like it to.
A lot of people at this point will consider giving up, and understandably so. Why continue with something that doesn’t seem to be giving you the things that you thought it would? It’s easy to become disheartened.
However, now is the perfect time to stand back and reassess. Whereas at the start you were probably too excited to really sit down and take a strategic look at your business, now your enthusiasm is waning, you can channel the down time into something productive.
Try these three strategies when your enthusiasm starts to wane:
1. Find and join an association or group of like minded people
Having like minded people to bounce ideas off can be incredible for your motivation. When I had my first baby I followed Gina Ford’s Contented Baby routines. I joined the website community, and found a whole host of new friends and confidants on the forums, as well as a huge amount of useful tips and information. At the time, it was the best money I ever spent and I became a better parent as a result. Being a member of a like-minded community of people is one of the best things you can do for yourself and your mindset.
2. Draw up a detailed overview of the business so far and use this information to do a simple business plan.
Consider how much have you spent versus how much have you made. How many products have you sold or clients have you served? What has worked with your products or services and what hasn’t? What small tweaks could be made to increase productivity? Where could you leverage your time better? Information is power and doing this will help you to feel in control again, and plan for the next three, six and twelve months.
3. Invest in personal development
It has been said that you should spend 5% of your income and 5% of your time on personal development. What products could you invest in that would enable you to build a better mind or skill set? Where are you lacking? Do you struggle with sales? Finding new clients? Using social media? Seek out your weaknesses and make a point of improving them.
What are your top tips for staying motivated? Please leave your comments below. I’d love to hear them!
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