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Help and Serve

“Nothing liberates our greatness like the desire to help and the desire to serve.”  Marianne Williamson

How many of your customers/friends/colleagues have you mindfully helped or served today?

Pick up the phone, offer to help, do something nice or unexpectedly helpful.

Liberate your greatness.


Everything You Want Is On The Other Side Of Fear

But the thing that we don’t realise is that to lessen the fear, we just need to take small steps.

Sure, the leap from where you are now to where you want to be may seem immense; but what about the small step that moves you just a teeny tiny bit closer?

Is that scary?

What about the little itsy bitsy step after that one?

Is it scary?

Rome wasn’t built in a day, and neither will your dreams be.  Stop making excuses.  You have everything you need right now.

I believe in you. 

Now get out there and do it.

If You Want To See A Hint Of Your Future…

I found this picture on Tim Mushey’s blog and it reminded me of a quote by Tony Robbins which says:

“People’s lives are a direct reflection of the expectations of their peer group.”

When I first heard this it really hit home to me as it’s similar to Seth Godin‘s philosophy of Tribes.  Basically, if you want to change your behaviour, you should also consider changing the people who you spend time with.

Kind of like when you start going to the gym and get friendly with some other people who are fit and working out regularly.  Just spending time with these people is usually enough to motivate you to think and act differently.

Or when your child starts a new school and suddenly all your chat is about education, and school committees and other parent related topics.

If you want to be successful in business, then actively seek out a new group of people to spend time with.  

People who inspire and motivate you.  People who make you raise your personal bar of success.

It is these people who will help you to make the mental shift that is necessary, to go the extra mile.

Why Earning Trust Is Essential To Earning More Money

Have you ever considered what it means to earn something?

Most people associate earning with money: I exchange my time and my effort for your money (or vice versa).  The rewards are tangible.

However, many of us probably don’t associate earning with other things in our lives; such as reputation.  Many people believe that just because they are a good person, that they deserve respect from others.

Yet the respect of others is also something that is earned.  Just like with money, you are asking them to give you something, except that this time the thing you are asking for is not tangible: you cannot hold it in your hands.

Similar to how you earned the trust and good opinion of your friends, so do you have to earn it from your customers.  

You do not deserve it simply because you have been in business for X number of years, or have invented the leading product in your field.  Each new customer that comes on board, starts again the whole process of earning their business.  Assuming that you are owed it, before you have earned it, is a dangerous game.

The solution?  

Keep your promises and deliver on time.  

But most importantly recognise that every time people spend money, they feel vulnerable.  They are placing their trust in you that you will do what you say.

Trust is difficult to earn and easy to lose, so be mindful in your transactions.


Goodwill Spends Money But Money Does Not Spend Goodwill

Customer service is not complicated and keeping your customers happy is not hard.  

In fact, it’s really very simple.

Take for example my recent experience with Apple.

My 6 year old son asked me could he purchase a 0.69p add-on to the app he was playing on my iPhone and I agreed.  Little did I (or he) know, that when I typed in my iTunes password, it gave him full access to purchase whatever he wanted within the game.

Lo and behold, I was landed with a bill for £146.00 the next morning from iTunes.

Who’s responsibility was it?  Well, mine of course.  If I am the one paying the bill, then I am responsible for every single aspect of the money I spend.  “I did not know so therefore I am not responsible” does not apply here.  I should’ve made it my business to find out.

Yet anyway, I wrote to Apple and explained the situation, hoping that the Fruit Ninja App might want to share some of the cost, and refund me some of the money.  I expected to have to fight my case, and state very strongly where I believed they have a responsibility to help to guard unwitting parents against this happening.

As it happened, it didn’t even get as far as Fruit Ninja.  Within 24 hours I had a response from Apple apologising for my experience, and promising a full refund of the money, no questions asked.  

The outcome?

1.  They saved me two of my most precious commodities: Time and Money

2.  I told all my friends and Facebook followers how incredible Apple are.

3.  I was able to teach my son the value of gratitude, and helped him to write a letter to Apple, thanking them for their generosity.

Remember: Goodwill spends money, but money does not spend goodwill.

Products Or Benefits? Why Knowing The Difference Is Essential For Making More Sales

When I first started this blog, 170 days ago, someone told me that the best blog posts should be around 150 words long.

I remember looking at them as if they were quite mad.  How could I possibly say what I had to say in that few words?  My first posts were a struggle to stay under 700 words, let alone 150.

Yet as I have proceeded with my blog, my posts have gradually become shorter.  Now I average 150 words on a short day and 300 words on a long day and I’m clearer and more concise in my message.

I know exactly who I’m talking to and how valuable their time is.

The only blog that I subscribe to that I read on a daily basis (without fail) is one by Seth Godin.  It’s short and to the point, takes under one minute to read.

It’s valuable to me because it satisfies two of my core values:

  1. Education
  2. Time

I’m lacking in both, so Seth manages to educate me in a very short space of time.  I don’t subscribe to his blog, I subscribe to the benefits that his blog brings me.

So the questions then become:

What is your customer lacking that you are aiming to give them? 

What is the need of your niche that you are working to meet?

Remember: people don’t buy products, people buy benefits.

So how will your company make their lives a little bit better?

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